Google Analytics 2. 0
- ISBN13: 9780470175019
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
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Product DescriptionSite statistics give you raw numbers, but Web analytics crunch those numbers into meaningful metrics you can actually use. Here’s what’s new in Google Analytics 2. 0, such as cross-segment reporting and drilldown content that enhance analysis. Learn to set up Analytics and choose filters, explore goals and goal-setting, use customizable dashboards and date ranges, and master basic analytics and Web statistics concepts. Examine every aspect of available reports, learn to use those best suited for e-commerce sites, and more. BONUS: Each copy of Google Analytics 2. 0 includes a $25 Google AdWords gift card compliments of Google. With this $25 gift card , you can attract new customers to your website on Google’s dime.
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This book is a solid overview of the Google Analytics System and all of it’s capabilities.
Rating: 4 / 5
Google Analytics 2. 0
The writing is amateurish, the examples are elementary, the structure of presentation is not thought through, the authors don’t seem to have much depth of experience. There must be better books on the subject than this.
Rating: 1 / 5
Google Analytics 2. 0
I found nothing particularly insightful in this book. Should be less “how to” and more “why”.
Rating: 3 / 5
Google Analytics 2. 0
If you are wanting to learn how to get useful analytics from Google Analytics this book will NOT meet your needs. This book is just too basic. I am not kidding about the boss comment in my subject line. This book does provide just enough information about the pluses and minuses of Google Analytics and other web logging software to effectively set the proper expectation level for your boss. For that reason I gave it a three star rating. So much has been written about Google Analytics that many bosses think that it should tell them what time their client ate their toast in the morning while viewing your organization’s website. If you are looking to get quality metrics from Google Analytics, I would recommend that you get Advanced Web Metrics with Google Analytics by Brian Clifton instead. Also , Web Analytics an Hour a Day is an exceptional book too and will provide you with a very solid foundation and understanding of web analytics.
Rating: 3 / 5
Google Analytics 2. 0
I welcomed the arrival of Google Analytics 2. 0 after having found the preceding edition to be very useful. The authors walk the reader through the basics of web analytics, going into as much detail as a novice would need to set up your first Google Analytics account, dissecting the platform section by section and not skimming when it comes to dealing with the advanced topic of Goal Setting, arguably one of the toughest (and most important) things you can do with Google Analytics.
The one downside of this book is the same problem any book dealing with software has: it will get outdated, which is the reason why the authors published this new edition. Outside of this, it’s an excellent reference for anyone seeking to become familiarized with analytics at large and, specifically, with how the world’s best free analytics package (and one of the best ones, including those that you pay for!) -Google Analytics. Take my word for it: I have been a Google Analytics user since I could get my hands on it and a WebTrends user (a very expensive alternative) since 2002.
Rating: 5 / 5
Google Analytics 2. 0