Word of Mouth Marketing: How Smart companies have people talking, Revised Edition
- ISBN13: 9781427798619
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
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You're talking about a product DescriptionWho Foreword by Seth Godin and the final words by Guy Kawasaki. Master of art through word of mouth marketing with this practical guide practice. With simple advice and humor, marketing expert Andy Sernovitz will show you how the world's most prestigious and profitable firms are the best customers for free the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to start using them. To understand the real purpose of blogs, communities, viral email, evangelists, and buzz – when they are used and how easy it is to get them to act. Learn what sparks irrepressible enthusiasm, Apple and TiVo fans. To understand why everyone is talking about certain restaurant, car, band, or dry cleaner – and why other companies and products ignore. To find out why some of the products will be a huge success does not have a penny to promote – and why some multi-million dollar advertising campaigns do not get noticed. Open your eyes to a new way of doing business – to be honest marketing for more money, because customers who trust you to speak to you. Learn how to be a major undertaking that people want to share with their friends.
Word of Mouth Marketing: How Smart companies have people talking, Revised Edition
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Love ideas, but weak on the future, social media more effective than the WOM. . . Hard work here. . . Larry Weber
Rating: 3 / 5
Word of Mouth Marketing: How Smart companies have people talking, Revised Edition
NPR's editorial "It's short. It's Elementary. It is clear. "Says it all. The value of my time, the business book is to tell me something I do not know, or make me think about some part of my business in new ways. This book is not.
Rating: 1 / 5
Word of Mouth Marketing: How Smart companies have people talking, Revised Edition
The book was in very good condition. I found it easy to read and user friendly.
Rating: 5 / 5
Word of Mouth Marketing: How Smart companies have people talking, Revised Edition
Very useful information on word-and-mouth disease and the importance of tactics. I have some more practical tips for implementation.
Rating: 2 / 5
Word of Mouth Marketing: How Smart companies have people talking, Revised Edition
Do you want to promote yourself or your business, this book provides a practical road map. It is filled with tons of examples and written in easy style.
Rating: 5 / 5
Word of Mouth Marketing: How Smart companies have people talking, Revised Edition