Google’s PageRank and Beyond: The Science of Search Engine Rankings
Product DescriptionWhy doesn’t your home page appear on the first page of search results, even when you query your own name? How do other Web pages always appear at the top? What creates these powerful rankings? And how? The first book ever about the science of Web page rankings, Google’s PageRank and Beyond supplies the answers to these and other questions and more. The book serves two very different audiences: the curious science reader and the technical computational reader. The chapters build in mathematical sophistication, so that the first five are accessible to the general academic reader. While other chapters are much more mathematical in nature, each one contains something for both audiences. For example, the authors include entertaining asides such as how search engines make money and how the Great Firewall of China influences research. The book includes an extensive background chapter designed to help readers learn more about the mathematics of search engines, and it contains several MATLAB codes and links to sample Web data sets. The philosophy throughout is to encourage readers to experiment with the ideas and algorithms in the text. Any business seriously interested in improving its rankings in the major search engines can benefit from the clear examples, sample code, and list of resources provided. Many illustrative examples and entertaining asides MATLAB code Accessible and informal style Complete and self-contained section for mathematics review
Google’s PageRank and Beyond: The Science of Search Engine Rankings
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The book is 90% mathematics. I didn’t found it very practical for promoting web sites.
Rating: 2 / 5
Google’s PageRank and Beyond: The Science of Search Engine Rankings
Naisbitt wrote that major trends are the result of innovations discovered and happening locally. A person should be able to read his local newspaper discover what products and services have come into demand and reflect on the new emerging wave of productivity generated; a boost in life style quality for the middle class; a new wave of technology, education, and globalization surrounding the new products and services.
1. It will take 70 years for life style quality to double at 1% increase in productivity per year. Computers and technology will change the flat productivity line.
2. 20 years of prosperity will emerge for the middle class because of boost in computers and technology. The US middle class will become more productive, wealthy, and skilled. US innovation will create new and better jobs. Jobs will be exported to economies with cheap labor.
3. Change takes time. It takes time to change people’s mind. Change starts by reorganization of the work place allowing more rapid increases in productivity. The increase in productivity matches the equation rate of growth of living standards equals Gross Domestic Production. The reeducation of the work force into knowledge skill works will be accomplished by Community Colleges.
4. Technology and computer software interactions will need to become simpler. The fact software design is becoming simply will cause the middle class wealth to surge upward. The army has taken steps to simplify the computer software and hardware running the A1 tank and retrofit upgrades into a new A12 tank. Handling of the tank was simplified using a joy stick and spread screens for the driver and the commander changing the tactic too hunter/killer pair. “Complex computer technology should be easy to use”, it will “open the door to employees of lesser skills”, and fill jobs involving computers.
5. Speech recognition software and network computing will become widely used in software. Knowledge based agents will be programmed using rules that were “picked from the brains of experts and codified”.
6. iPhone will become a major player. The measure of computing is whether you can hold in your hand”, says Mark Weiser. Single function button applications hold promise. Dragon Software system has simplified menial tasks for lawyers and medical. Companies will build applications for the iPhone to inventories.
7. Google will extend its services allowing people to ask questions that only a knowledge base agent could answer. The search result answers will be amazingly accurate. Google could provide a mechanism for helping the user refine search or correlate across domains of information to helping the user drill down into more relevant and comprehensive information. The group intelligent of the Internet will provide the intelligence necessary for identifying the “best information”, “Wisdom of the crowds”. Google will provide health information similar to a flesh and blood doctor and include descriptive and associative accessment of prescriptions, diagnosis, procedures, and alternatives. Perhaps, Google interface could change to a hybrid Inxight interface with a Doctor Know possibility. The user will ask the Google Doctor Know a question and Google would provide a list of possible categories to limit the data. Additional questions will be asked by the Doctor Know Knowledge Based Agents in these domains bringing back information from distributed pieces of Internet distributed across the web.
Large call centers will turn to Google for search results and opinions relating too taxes, medical, legal, financial, and social questions. iPhone will be the tool of the future to return the information.
Rating: 5 / 5
Google’s PageRank and Beyond: The Science of Search Engine Rankings
You need a degree in math to comprehend this book – if that is what you are looking for great. If not this book is not for web professionals like myself.
Rating: 2 / 5
Google’s PageRank and Beyond: The Science of Search Engine Rankings
“Google’s PageRank and Beyond: The Science of Search Engine Rankings” by Amy N. Langville and Carl D. Meyer is a foremost book presenting the captivating mystery of Google. Never before in the whole technological history of the world an idea that is so apparently simple got such an immediate overwhelming practical recognition. This cannot be explained solely by an extraordinary ingenuity. In our view, the PageRank approach had inadvertently revealed the basic mechanism in the workings of the brain – the Axiom of Choice, a mathematical peculiarity considered by Georg Cantor as the Fifth Law of Thought. This axiom along with other logical operations must be innate to the organization of the brain. The Google-type ranking process appears nowadays as an indispensable tool for efficient realization of all kinds of searching. The book gives the most comprehensive overview of the current understanding of this situation.
Rating: 5 / 5
Google’s PageRank and Beyond: The Science of Search Engine Rankings
I’ve read Langville’s papers as part of my study on link-based ranking techniques. However, the book is only intended to be a very gentle introduction for people with good maths background, and who only want to play with the maths behind PageRank. I would expect more comprehensive materials and deeper insights on the technology for search engine ranking.
Rating: 3 / 5
Google’s PageRank and Beyond: The Science of Search Engine Rankings