Product DescriptionWhy doesn’t your home page appear on the first page of search results, even when you query your own name? How do other Web pages always appear at the top? What creates these powerful rankings? And how? The first book ever about the science of Web page rankings, Google’s PageRank and Beyond supplies the answers to these and other questions and more. The book serves two very different audiences: the curious science reader and the technical computational reader. The chapters build in mathematical sophistication, so that the first five are accessible to the general academic reader. While other chapters are much more mathematical in nature, each one contains something for both audiences. For example, the authors include entertaining asides such as how search engines make money and how the Great Firewall of China influences research. The book includes an extensive background chapter designed to help readers learn more about the mathematics of search engines, and it contains several MATLAB codes and links to sample Web data sets. The philosophy throughout is to encourage readers to experiment with the ideas and algorithms in the text. Any business seriously interested in improving its rankings in the major search engines can benefit from the clear examples, sample code, and list of resources provided. Many illustrative examples and entertaining asides MATLAB code Accessible and informal style Complete and self-contained section for mathematics review
Google’s PageRank and Beyond: The Science of Search Engine Rankings
- ISBN13: 9781857885026
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
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Product DescriptionFrom one of the United Kingdom’s leading search engine optimization (S. E. O) experts who has worked with major companies like Amazon. com, the most comprehensive, accessible and up-to-date guide to S. E. O available. Written in a readable style for the beginner, but at the same time comprehensive enough for the skilled marketer, Get to the Top on Google will show businesses, both large and small, how to improve their search engine rankings, leads and sales. Get to the Top on Google is the first book to comprehensively address all aspects of modern day search marketing through a genuinely structured methodology, including an assessment of the impact of Web 2. 0 on internet marketing strategies. It includes a seven-step approach to search engine optimization and website promotion, tried and tested tips and tricks to achieve top rankings on Google and other search engines Readers will be benefit from a free 6-month membership to the author s S. E. O Expert Services Thinking of search engine optimization is like cooking a meal. Keywords and key phrases are your ingredients. Discovering phrases that pay is all about finding the right key phrases for your business, then deploying the for best effect in your site and campaign. Courting the crawl explains how to help Google find your pages and index all of them appropriately, through building the right technical foundations and structure for your new or existing website. Priming Your Pages covers the S. E. O art of page copy-writing and includes deploying your phrases that pay through your site and manipulating Google search engine results pages. By landing the links in a well-managed link-building campaign you can go from an also-ran to world champion by establishing both the importance and relevance of your site.
- ISBN13: 9781857885026
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
- Click here to view our Condition Guide and Shipping Prices
One of the UK's leading product DescriptionFrom search engine optimization (southeast coast), who has been with large companies like Amazon, the work of experts. CMO, the most complete, easy-to-date guide southeast or consultation is available. Write a style of beginning reading, but at the same time, broad enough, marketing specialist, access to the top in Google will show businesses, large or small, how to improve your search engine rankings, leads and sales. Just before the arrival of Google's first book is a comprehensive solution through a structured approach truly modern in all aspects of search engine marketing, including assessing the impact of Web 2. 0 of network marketing strategies. It consists of seven steps, the search engine optimization and website promotion, tried and tested tips and techniques to reach Google and other search engines of the best readers will benefit from the free-adherence 6 months to Southeast screw Services search or SEO experts think like a chef. Keywords and key phrases are your ingredients. They found that the phrase, the remuneration is to find the right key phrases for your business, then best displayed on your site and ad performance. The procession is shown how to help Google search to find through the creation of new or existing sites, the right technical foundation and structure of your pages, all these indicators correctly. Start your copy of the website of the southeast cover or artistic creation and deployment, including payment of the sentence, through its website and manipulate Google search engine results page. Landing on a good connecting link, setting exercise that can establish the importance of a loser and your Web site for world champion.
Heated in Google: Tips and tricks to make your website the search engine ranking – and stay there
